LCC alliances make progress in Asia

Alliance members improve cross-selling, upselling
Four of the eight members of low-cost carrier Value Alliance are now interlined, enabling passengers to view, select and book flights, as well as choose meals, extra luggage and seats, in a single transaction.
The four are Scoot, NokAir, NokScoot and Vanilla Air. The other four – Cebu Pacific, Jeju Air, Tigerair Singapore and Tigerair Australia – will be interconnected by the first quarter, according to Mildred Cheong, general manager of ABB Asia-Pacific, a technology provider for the multi-carrier interlining and booking system.
This progress is key to the success of fledgling alliance initiatives led by LCCs in Asia-Pacific. Unlike legacy carriers where an airline seat is all-inclusive, LCCs’ inherent model of unbundling seats, meals, extra luggage, travel insurance and other ancillaries have made it a complex task to interline them.
U-Fly Alliance became the world’s first LCC alliance when it debuted in January last year with five members, Seoul’s Eastar Jet, HK Express, Yunnan’s Lucky Air, Urumqi Air and Chongqing’s West Air, followed by Value Alliance a few months later in May.
A chief reason for these groupings is the need for the airlines to grow without losing their independence, said Steven Greenway, deputy CEO of U-Fly Alliance, who spoke at the two-day Aviation Festival Asia in Singapore.
TTG Asia


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