Legoland thriving around the world

Revenues boost results at owner Merlin
Denmark’s Legoland theme parks are booming around the world, with revenues up 11% for the first half of 2016, bolstering the financial performance of their owner, UK-based Merlin Entertainment.
There are currently six Legoland parks around the world, including the original one in Billund. Three more are on the way – one in Dubai, due to open this year, one in Japan due to open in 2017, and one in South Korea to be ready for visitors in 2018.
Legoland’s growing revenues helped at Merlin Entertainment, whose overall revenues rose 5.3% to DKK 5 billion (€672 million).
“However, 2016 has also brought some new challenges. Heightened security concerns, following attacks across Europe, have had an effect on city centre tourism, creating a challenging market and compounding an already difficult market in London,” said Nick Varney, CEO of Merlin Entertainment.
The Danish giant Lego sold Legoland to Merlin in 2005 but still owns shares in the attractions group via its holding company Kirkbi. Merlin operates over 100 attractions in 23 countries, including Sea Life, Alton Towers and Madame Tussauds.
Copenhagen Post


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