Lithuania launches its own promotional “scent”

Baltic state becomes first country to promote itself using a smell

In an attempt to raise its profile, Lithuania has launched its own national perfume. Called Scent of Lithuania, this destination marketing idea was to make something that reveals the essence of the Lithuanian character while presenting the country in the most original and simple way. It the first time a country has been described by scent.
Scent of Lithuania, which was created by experts at one of the oldest perfumeries in France, Galimard, carries typical Lithuanian ingredients such as the note of a wild flower bouquet, a note of red berries, lily of the valley, lilac and amber, along with several other symbolic scents known worldwide including ginger, musk, cedar and sandalwood. Bottles of the perfume, which are slim with a recognisable chunky wooden screw top, have been sent to all foreign ambassadors in the capital Vilnius and plans are underway to distribute them to Lithuanian embassies, hotels and airports. They are also available to buy at scent.lt.
Vilnius-Convention.lt
[pictured: Vilnius Old Town; courtesy vilnius-tourism.lt]

 

x

Check Also

SpiceRoads, africa, bike, cycle, cycling, tour, tourism, travel, adventure, Kilimanjaro

SpiceRoads Cycling launches East Africa tours

The Bangkok-based provider of cycle tours in emerging destinations thinks the tours are unique.

ACJ320neo, distance, Airbus, ACJ319neo, corporate, business, jet, travel, aircraft, plane, fuel, efficient, economical, engines, passengers

Airbus unveils first ACJ320neo corporate jet

The fuel-efficient aircraft with the “widest and tallest cabins of any large business jet” heralds a new era for Airbus.

wow air, iceland, investors, capital, search, bond, issue, stock, launch, revenue, loss, profit

WOW air looks for investors to stop losses

The Icelandic budget carrier has hired a company to sell bonds to raise finance to keep its growth on track.

AirAsia, Ryanair, Norwegian, best, low-cost, budget, airline, world, Skytrax

Norwegian beaten as top budget airline

Sifting through the 2018 World Airline Awards for LCCs, Norwegian comes second (32nd overall), Ryanair 11th (64th overall).

Emirates, flights, Dubai, UAE, drink, alcohol, law, jail, prison, tourism, warning, Swede, woman, daughter, wine

Glass of inflight wine lands Swede in Dubai jail

A Swedish woman travelling with her four-year-old daughter has just returned home after a traumatic month.

hotels, market, hostel, Arp-Hansen, growth, guests, overnights, business, hospitality, Aarhus, Horesta, Denmark, segment

Low growth in overnights worries Danish hotels

The country’s hotel association is expressing concern, especially as thousands of new rooms are coming online.