Wide range of topics will be discussed on March 7 to 9
A first look at the program for the three-day ITB Berlin Convention 2012, taking place on March 7 to 9, is now available. Admission is free for trade visitors with tickets to ITB Berlin. Each of the three days features a special topic. Day one covers the major trends in tourism, business and society and an executive cruise panel will be examining the current and future fortunes of the international cruise industry. Presidents and high-ranking directors of Azamara Club Cruises, Cunard Line, Costa, Royal Caribbean International and Silversea will be discussing growth in demand, environmental protection and social responsibility. The head of global travel accounts at Google will deliver a keynote speech on “future revolutionary technologies” innovations that will help to sell tours.
Day two features ITB Hospitality Day, focusing on challenges facing the hotel market. The question “How many brands make sense?” will be addressed, as will booking portals, the “war for talent” and how to interest young academics in hotel industry careers. A keynote panel will look at barrier-free travel and there will be a discussion on how to safeguard human rights at travel destinations.
Day three will focus on marketing and distribution, including a look at innovative marketing strategies and past marketing campaigns that were not ideally worth copying and others that are praiseworthy. A panel will look at sustainable fuels and the effects of ETS on air transport and the opening up of the long-distance coach travel market.
[pictured: ITB Media Summit 2011; courtesy ITB Berlin]