Lufthansa, SAS, talks, Brussels Airlines, low-cost, Eurowings, buy, stake

Lufthansa and Brussels Airlines join forces in Africa

One face to the customer: Lufthansa Group integrates its sales activities in Africa for all its airlines.

All airlines under one roof

Austrian Airlines, Brussels Airlines, Edelweiss, Eurowings, Lufthansa and SWISS will now fully integrate their sales activities in Africa. The Lufthansa Group ailines had already successfully aligned their sales structures for corporate customers and travel agencies in many markets worldwide. Now this integration will be continued in Africa.

New sales headquarters for sub-Saharan Africa in Brussels

Brussels Airlines has a strong presence and expertise in Africa, with a dense network of 23 destinations. To share this experience and in order to support the integration and leverage synergies and efficiencies within the Lufthansa Group, the headquarter for all sales activities in sub-Saharan Africa will be located in Brussels at the Brussels Airlines headquarters.

One face to the customer

With this joint commercial set-up, the existing local sales teams in Africa will take over responsibilities for all airline brands of the Group.
“Customers will benefit from a single point of contact and a continued local presence”, says Dr. Stefan Kreuzpainter, Vice President Sales EMEA of the Lufthansa Group.

Lufthansa Group focuses on Africa

Africa is a strategic growth area for the Lufthansa Group as all carriers operate to and from the continent. With the full acquisition of Brussels Airlines in January 2017 the Lufthansa Group extended its route network in Africa from 21 to 44 destinations. Brussels Airlines fits perfectly into the existing Group network due its strong focus on Africa.
Today Lufthansa Group is the second biggest European airline group in Africa, offering a total of 311 weekly departures between Europe and Africa.