Lufthansa takes up a unique initiative to encourage voting in European elections and promote Europe.
The German airline Lufthansa, which, along with its subsidiaries, is the largest airline in Europe in terms of passengers carried, has started a unique campaign just four weeks before the start of the European elections due to take place on May 23 to 26.
Starting April 24, an Airbus A320 will be branded with the slogan “Say yes to Europe” in place of the usual Lufthansa livery.
Lufthansa says the new design is intended to promote a higher voter turnout for the European elections and to promote Europe itself.
“With their vote in May, the citizens of Europe will decide the future of the European community. Now more than ever, it is a question of taking a stand, taking responsibility and strengthening the idea of a united and free continent,” says Lufthansa CEO Carsten Spohr.
With 3,000 daily flights between European airports, Lufthansa’s aircraft take off and land in almost every country in Europe.
“As a genuine European company with roots in several countries in the heart of Europe, our airlines, such as Lufthansa, SWISS, Austrian Airlines, Eurowings, Brussels Airlines and Air Dolomiti connect the continent’s countries with each other and connect Europe with the world. For this reason, Europe is very close to our hearts,” continues Spohr.
In addition to the newly custom-designed A320 with the D-AIZG registration, the standard design for all Lufthansa aircraft will also be changed. From now on, the European flag will be placed alongside the German flag as part of the aircraft registration code near the rear of the fuselage.
The aircraft with the custom design of the “Say yes to Europe” campaign is part of a larger initiative.
The company’s global brand campaign is “Say yes to the world”.
More than half of the eligible voters in Germany have not exercised their right to vote in the elections for the European Parliament in recent elections. For this reason, Lufthansa says it is joining forces with other companies, agencies and public figures that work to motivate people to vote again.