Lufthansa to fight on with huge investments

CEO Christoph Franz: “What’s there is still not enough”

Lufthansa will do more to inject large-scale investments so it can offer more perks to passengers, CEO Christoph Franz says in a letter to employees, distributed at the weekend and quoted by the magazine Der Spiegel on Sunday. “High passenger numbers and seat load factors unfortunately say nothing about what remains in our coffers at the end of the day,” he writes. “And what’s there is still not enough to shoulder the investments we need to keep an edge as premium airline in the future.”
The letter says that the airline is pledging €3 billion to improve the “product experience” for passengers. Moreover, the letter, which was co-signed by passenger business chief Carsten Spohr, adds that recently rivals have “at least caught up” with Lufthansa in certain areas because the German airline has not always been true to the brand’s quality standards.


Check Also

Star Alliance, airlines, digital, technology, share, data, members, mobile, app, website, seat, book, interoperability

Star Alliance improves digital inter-usability

The alliance creates a digital services platform for customers using more than one member airline.

Infare, Harald Eisenaecher, appointment, management, Lufthansa, Sabre, airfare, pricing, intelligence, technology

Top executive joins Danish airfare intelligence firm

Danish provider of intelligence worldwide appoints Sabre and Lufthansa veteran.

Sunexpress, Lufthansa, Lithuania, Vilnius, Airbus, lease, Avion, Turkish Airlines, Antalya

Lufthansa venture to lease Lithuanian planes

Joint venture between Lufthansa and Turkish Airlines to lease five A320s from Vilnius.

Billund Airport looks ahead to busy 2018

Western Danish airport smashes new records for 2017

Lufthansa beats Ryanair as Europe’s top airline

Lufthansa Group as a whole carried 130 million passengers in 2017

Bergen two new routes, Billund one

Air France and Wizz Air announce fresh expansions