Travel brands showing strength amid uncertainty emerge victorious
Travel brands that have demonstrated strength amid economic uncertainty emerged victorious at the World Travel Awards’ European ceremony in Turkey on Friday night. The Cornelia Diamond Golf Resort & Spa played host to the evening’s proceedings. More than 500 organizations across Europe, spanning more than 125 categories, entered the competition. Lufthansa was one of the big stars on the night, walking off with the category Europe’s Leading Airline, while Le Bristol Paris was voted Europe’s Leading Hotel and InterContinental Hotels&Resorts won Europe’s Leading Hotel Brand.
Turkey won a big slice of the honours, reflecting its role as one of the few tourism success stories of the global downturn. Home-grown winners included Istanbul (Europe’s Leading City Break Destination), while the Turkish Ministry of Culture and Tourism won the title Europe’s Leading Tourist Board. The European ceremony marked the second leg of the World Travel Awards 2011 Grand Tour.