Luxury hotel introduces 24-carat gold iPads

iPads engraved with hotel logo and offered to guests

Burj Al Arab in Dubai has taken the bold step of introducing bespoke 24-carat gold iPads for its guests. The launch makes Burj Al Arab, which describes itself as “the world’s most luxurious hotel”, the first property to offer “interactive customer experience software” using such exclusive gadgets.
The iPads were designed specifically for Burj Al Arab by London-based Gold & Co., and are engraved with the hotel’s logo. They will be offered to every guest at check-in. Guests will be able to use them as a “virtual concierge”, accessing local information and a selection of hotel services.
The hotel also recently introduced iMacs inside all its suites, in an effort to “keep up with hospitality industry trends,” as Heinrich Morio, Burj Al Arab’s general manager, puts it.
This is not the first time Burj Al Arab has offered a unique version of its iPad. In October 2012, the hotel used a 24-carat rose gold iPad as part of its Pinking Burj Al Arab campaign in support of Breast Cancer Awareness Month.
The Age
[photo courtesy Burj Al Arab]


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