Macau acts to fight dipping arrivals

Heavier tourism marketing targets more markets
The Macau Government Tourist Office is stepping up promotional efforts in the region to tackle falling tourist arrivals. The peninsula saw a 3.4% year-on-year fall in arrivals in the first quarter of this year, to 7.4 million.
Visitors from its top two markets, China and Hong Kong, dipped 2.9% and 4%, respectively, while those from Indonesia and Singapore plunged 27.8% and 26.5%.
Cora Vong, the office’s marketing chief, tells TTG Asia that promotions are now focusing on markets such as Singapore, Malaysia and Thailand as these markets yield “the fastest results in the shortest time”.
The gaming capital of Asia is also expanding its attractions to cater to a wider variety of visitors. This includes Broadway Macau, a hawker-style street market with live entertainment, and the Ponte 16 Macau 3D Museum, which features 3D exhibits that visitors can pose with.
New hotels such as The Ritz-Carlton, Macau and JW Marriott Hotel Macau have also been launched. Hoteliers, now facing new competition, are working with the government to offer more attractive rates and lure more travellers.
TTG Asia


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