Malaysia Airlines gets green light on new name

Carrier given thumbs up to fly as Malaysia Airlines Berhad (MAB)
Malaysia Airlines will take on a new moniker from September 1, as the beleaguered national carrier restructures into a new company and undergoes a major rebranding to shake off the taint of recent disasters, TTG Asia reports.
Having fulfilled requirements to receive an Air Operator Certificate from the Department of Civil Aviation in Malaysia, the airline was given the thumbs up to operate as Malaysia Airlines Berhad (MAB) during a ceremony at Malaysia’s Ministry of Transport in Putrajaya.
In order to qualify for the certificate, it had to undergo months of audit activities to ensure that air operations, maintenance procedures and other systems are in line with regulatory standards.
“This is an important milestone in the evolution of Malaysia’s national airline,” Liow Tiong Lai, Malaysian minister of transport, said. “The government of Malaysia is committed to ensure that the rejuvenated Malaysia Airlines will take off on a strong note. We hope to see more progress driven by the new entity especially in terms of service levels.”
The carrier’s chairman, Md Nor Yusof, added: “This is a start of a new beginning. MAB will endeavour to ensure our passengers are given the best of our services and we will persevere to build a sustainable national icon.”
All assets and liabilities from Malaysia Airlines will be ported over to MAB. The revamped airline will be akin to a start-up company, equipped with a “refreshed Malaysian-centric brand”, young fleet and updated products on all long-haul flights, including flat beds in business class and a better in-flight entertainment system. A new catering concept and more customisable flight experiences will also be on offer.
TTG Asia


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