Malaysia changes strategy to luxury travel

Attracting high-spend tourists may raise tourism spending

With a solid turnover of around 25 million foreign tourists a year, Malaysia is now looking to redefine its image to more effectively target the high-end market. The idea, of course, is to generate additional revenues during the economic slowdown. A new Luxury Malaysia marketing campaign has been introduced that stresses impeccable service and unique experiences. New products include helicopter tours in Kuala Lumpur and around the Malaysian peninsula; private jets with a terminal at the capital’s Subang Airport; boutique deluxe hotels especially on the islands of Langkawi, Pangkor and Tioman; golf courses; spa sanctuaries; and luxury shopping.
“We need to concentrate on high-quality travellers with the objective of receiving 36 million tourist arrivals by 2020 – and also US$54.8 billion in tourist receipts,” Tourism Malaysia’s Dato Azizan Norrdin explained at a press conference at the PATA Travel Mart at the end of last week.
Travel Daily News
[pictured: Malaysia Tourism Centre]

x

Check Also

cruise, port, harbour, Oslo, Norway, halved, ships, turnaround, Per Erik Winther, manager, scandal, number, terminal, Royal Caribbean, build

Cruise visits to Oslo have halved. Why?

A former member of Oslo Cruise Network blames poor teamwork in Norway’s capital.

Bella, Copenhagen, center, mice, meetings, congress, 2018, biggest, Scandinavia, Denmark

Event kicks off big year for Bella Center

The almost 3,000 delegates now converging on Copenhagen are small fry compared to what’s coming.

Norway, winter, snow, mountains, avalanch risk, ski, sledding, weather, 2018

Ideal winter conditions in Scandinavia

It’s even possible to sunbathe in the mountains, a meteorologist claims.

Norwegian, Boeing 737-800, delivery, final, MAX, aircraft, type, low-cost, long-haul, flights

Norwegian’s last 737-800 delivery as MAX era starts

The airline takes delivery of its 100th direct-buy Boeing 737-800, an aircraft type that is already being replaced.

Nordica, Regional Jet, leasing, lessor, Estonia, LOT, Polish, Groningen, Tallinn

Estonian lessor expands its fleet

Regional Jet, founded by the national airlines of Estonia and Poland, will add two more planes to its fleet.

Norwegian Cruise Line, shipyard, NCL, Bliss, ship, build, launch, float out, Germany, sailings, mega-ship, karting, race track, Meyer Werft

First float-out for Norwegian Bliss

Norwegian Cruise Line’s new cruise mega-ship takes to the water ahead of its April launch.