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Helen Eriksson

Malaysia Tourism has new Nordics chief

Helen Eriksson returns to Scandinavia after 30 years in Malaysia.

Malaysia Tourism has a new boss for the Nordic region. Helen Eriksson returns to Scandinavia after 30 years in Malaysia with her own incoming company.

Eriksson, who is also known in Malaysia as Nasha Abdullah, was born in Småland but left Sweden at 16 years of age to take her English exams in London.

Instead of returning to her home country after a year as planned, she stayed on for two more years before getting married and moving to Kuala Lumpur.

It was in Malaysia that she started her career and discovered her passion for the country. She worked in tourism starting as a tour guide, working through the ranks and eventually starting her own travel agency in 1999.

Now she has decided to return to Sweden more than 30 years later to share that passion for Malaysia in her new capacity as the newly appointed marketing and public relations consultant for the Malaysia Tourism Promotion Board in the Nordic and Baltic countries.

Malaysia 2020
“Being a multiracial and multi-religious cultural melting pot, Malaysia has a neverending array of intriguing cultures, delicious exotic cuisines, festivals and celebrations,” Eriksson says.

“In addition, there’s a broad spectrum of destinations and activities to offer, such as big cosmopolitan city, historical sites, some with Unesco Heritage status, impressive mountains, spectacular caves, ancient lush rainforests, beautiful beaches, top diving sites, golf courses, fantastic shopping and luxurious spas and relaxing health retreats.”

She adds: “Malaysia has everything to offer everyone, a message which is hoped to be delivered in the Nordics more actively now, in the wake of Visit Malaysia Year 2020.”

Visit Malaysia 2020 is an initiative that aims to welcome a total of 36 million tourists and register RM168 billion (€34.5 billion) in tourist revenues by the year 2020.

Meanwhile, the upcoming PATA Travel Mart 2018 will take place in Langkawi on September 12 to 14. And Germany’s Condor Airlines will launch its new Frankfurt-Kuala Lumpur route this coming November.

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