Maldives aims to be more “affordable” to Europeans

Island nation plans tourism diversification after seeing arrivals drop

After seeing incoming tourism drop in February following the political turmoil that briefly engulfed the country, the Maldives says it will diversify its tourism products and become more “affordable” to European markets.
Speaking in London this week, the country’s tourism minister, Ahmed Adeeb Abdul Gafoor, said: “The recent trend with resort development has always been at the very high end of the market. The government is now looking at products under three and four stars, where the Maldives can be luxurious but more affordable.”
This was especially important during the economic crisis in Europe, he added. In the plan to diversify, tourists would be able to meet and interact with local people. There are also plans to create an ecological park, or bio reserve – something different to the country’s traditional beach product.
TTG Digital
[pictured: The Maldives]

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