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Mandarin Oriental Milan (photo: Mandarin Oriental)

Mandarin Oriental sells Instagram skills to guests

The luxury hotel group’s ‘Be an Influencer for a Day’ offer is intended to “develop better social media and Instagram skills”.

The luxury hotel group Mandarin Oriental has launched a luxury accommodation package in Milan for guests who want to develop their social media presence and Instagram skills.

Whether it’s the Duomo di Milano, imaginatively styled fashion outlets along Via Montenapoleone or the architecturally striking Galleria Vittorio Emanuele II shopping arcade, Milan is filled with eye-catching locations that will stand out on Twitter, Instagram, Pinterest or any other social media feed, the company says.

Available until May 31 next year, guests booking the ‘Be an Influencer for a Day’ package will get “expert tips on capturing the best Instagram shots and building a social media following”.

A “leading digital influencer” will be on hand at the hotel to take the guests on an insider’s tour of Milan, giving them a fresh new perspective on the vibrant Italian city.

Providing guests with inspiration for their social media feeds, the “top Italian fashion commentator” Eleonora Carisi will take them on a private four-hour tour of Italy’s sophisticated fashion capital, one of the world’s most Instagrammable cities.

A “professional street-style photographer” will accompany them, offering advice on how to take the most striking photos.

Three-step strategy
Carisi will also reveal her three-step strategy to becoming a social media influencer and advise them on how to attract more followers “while staying true to their personal brand”.

With nearly 700,000 Instagram followers, Carisi has modelled for international luxury brands such as Dior, Gucci and Bulgari, and her blog is, Mandarin Oriental says, one of the 30 most popular in the world.

The package is priced from €3,100 per room per night, includes accommodation in a junior suite or suite at the Mandarin Oriental Milan and is available until the end of May 2019 with ten-day advance booking required.

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