Many western travellers would fly African

Survey reveals growing confidence in African aviation
New research by global travel technology provider Sabre shows that almost six in every 10 travellers from the US and the UK would consider flying with an African airline if travelling to the continent, suggesting growing confidence in African aviation.
This figure rises to seven in 10 among Americans aged 25-34.
The research also reveals that 60% of Americans aged 25-34 see African airlines as attractive alternatives to their own countries’ carriers.
Two thirds of these travellers are also confident that the experience, price and customer service on African airlines would be the same as that offered by carriers from their own countries.
“Confidence in African airlines is the highest it’s been among some of Africa’s key inbound tourism markets,” said Dino Gelmetti, vice president EMEA for airline solutions at Sabre.
“This creates a golden opportunity for African airlines to compete globally for inbound passenger traffic, 80% of which is operated by international carriers today.”
He continued: “Our research also suggests an opportunity for African airlines to target specific groups of travellers – like young Americans – who are already positive about their brands. By investing in technology, airlines can analyse the needs of these travellers and tailor products and services accordingly.”
African airlines posted a combined profit of only $100 million in 2016, the lowest of all global regions. Just one carrier on the continent currently makes a significant profit – Ethiopian Airlines.
In other research, East African carriers such as Ethiopian Airlines, RwandAir and Kenya Airways score significantly more for customer satisfaction and loyalty ratings among frequent flyers than carriers in the rest of Africa – and well above the global average.
TTG Nordic

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