Marketing aims at gay business travellers

Marriott aims at African-American, Hispanic, LGBT businesspeople

Marriott International has introduced its latest marketing campaign, designed to welcome all frequent business travellers but focusing specifically on African-American, Hispanic and lesbian, gay, bisexual and transgender (LGBT) business travellers. The “For You, We’re Marriott” campaign will run in both print and digital media until the end of 2012.
The ads champion frequent business travellers who “conquer their missions on the road without forgetting the important things in life.” Marriott’s intention is “to celebrate frequent business travellers and recognize that their expectations are as diverse as they are. The campaign puts a human face on business travel, for the men and women who stay with us every night.”
The multi-million dollar campaign launches this week with African-American and LGBT targeted placements in a range of print and online business and lifestyle media. The Hispanic campaign will launch at the end of October.
HospitalityNet
[pictured: One of the new Marriott ads]

x

Check Also

American Airlines, cello, flight, carry, cabin, rules, regulations, USA, musical instrument, seat

Passenger kicked off after buying seat for cello

American Airlines is investigating after a musician bought an extra seat for a cello but was removed anyway.

Ritz-Carlton Yacht Collection, travel, trends, Ritz, cruise, luxury, brand, Marriott, hotel, Prothero, interview

After Ritz-Carlton, Marriott may ‘float’ more brands

Not only will the luxury hotel brand build more luxury cruise ships, other Marriott brands may follow.

Bodrum Edition, Bodrum, Turkey, flights, hotel, resort, Turkeish Airlines, London Gatwick, Schrager, Marriott

Ultra-luxury resort to transform holidays in Bodrum

Bodrum Edition will set a luxury benchmark in southwestern Turkey this weekend. And there's a new air route too.

Marriott, Starwood, Sheraton, branding, renovation, public areas, rooms, hotels

Marriott reveals vision for Sheraton overhaul

The company estimates that owners have already committed $500 million in renovation investment in the US.

Dallas/Fort Worth, Iceland, Keflavik, airport, route, three, airlines, destination, USA,

Keflavik adds three links to one destination

Three airlines are launching routes between the Icelandic airport and the same destination in the US.

hotels, Marriott, London, MICE, royal, wedding, Harry, Megan, Queen Elizabeth, Grosvenor House, Langham, castle, Tower of London, Kensington Palace, palaces, meeting, conference, congress, event

London spotlights MICE venues with royal touch

London Convention Bureau is highlighting “royal” hotels and meeting venues to coincide with the Royal Wedding.