Marketing and IT matter at snow tourism congress

World Congress on Snow and Mountain Tourism due in Andorra

Snow and mountain tourism is a fast-growing segment of the tourism industry, but it needs to re-position itself in the marketplace by clearly identifying the range of factors that will influence the future of this sector. The World Congress on Snow and Mountain Tourism has been held every two years since 1998 in an effort to map these changes, and it has been announced that the seventh edition of the event, co-organising with the UNWTO, will take place in La Massana, Andorra, on April 11 and 12. Among the key topics up for discussion are marketing and information technology related to winter and mountain-based tourism.
[photo: CH /]