Marketing and MICE ideas for hotels and resorts

Hospitality-focused communications expert presents ideas

Larry Mogelonsky, founder of hospitality-focused communications agency LMA Communications Inc., looks at activities that can help hoteliers improve revenues and market position. Firstly, he advises, hoteliers can use special events throughout the year that involve their local constituencies. Such a program can include, for example, guest speaker events with local authors, tea tastings or even movie screenings where the proceeds go to local charities. Hotels, especially those with entertainment or sports amenities, can also attract more business guests and raise their profiles by creating new events together with nearby conference centres.
Hotels can add an extra dimension to regular already-established events that are held nearby. For example, one London hotel located close to one of the world’s biggest dog shows holds an onsite spa for dogs and provides a “doggie concierge”. Hotels and resorts should not forget to include their brand in everything they are involved in.
One more idea is to extend FIT guests to extended stays, building facilities such as full kitchen, living area and washing machine into suites.
ehotelier
[pictured: Guest patio, Candlewood Suites Aurora-Naperville; courtesy IHG]

x

Check Also

oslo, norway, concrete, boxes, barriers, bollards, anti-terror, attack, vehicle, driver, pedestrian, stop, prevention, police, Nick Aldworth, mayor, city, Karl Johans Gate

Oslo and Copenhagen are ranked among the most expensive citites in the world.

There is no doubt about it, according to a recent report made by UBS Bank, Oslo and Copenhagen are only beaten by the two Swiss cities, Zurich and Geneva on the world's most expensive cities list.

Laudamotion, Ryanair, buy, M&A, airlines, Austria, aviation, business, option, EU

Laudamotion, Ryanair and Lufthansa in dispute over aircrafts

The Austrian based Laudamotion and 25 percent owned by Ryanair is arguing with German giant Lufthansa over aircrafts not delivered after Air Berlin bankruptcy.

Nordica, CEO, profit, estonia, airline, flag, national, tamm, resign, management, chief executive, Lux express, Hannes Saarpuu

Nordica chief executive resigns

Jaan Tamm leaves the Estonian carrier on a high, soon after the airline posts its first full-year profit.

Textur, Denmark, Jutland, north, food, restaurants, fish, Brøndum, Aalborg, Blokhus, Lønstrup, Glashuset

Jutland foodie experiences attract visitors

Restaurants in Aalborg and dotted around the coast are reason enough for a tour of northern Denmark.

Visit Denmark, Jutland, surfing, cold Hawaii, boarding, learn, hotels, coast, Radisson Blu, Aalborg, Thy National Park, book a biker, harley

North Denmark: New hotels, surfing, Harley-Davidson tours

Besides its expanding range of coastal accommodation, North Jutland is also known as Cold Hawaii.

Cubex Centre Prague, Czech, MICE, meetings, car, sales, promotion, projection, futuristic, events

Flexible new MICE venue opens in Prague

At the Cubex Centre Prague, it’s even possible to hang a car or heavy technology from the ceiling.