Marketing idea: “reality show” recruitment

Potential employees endure casting sessions and panels

In an event reminiscent of a TV reality show, potential recruits are competing to work at the new hotel W Singapore Sentosa Cove – Starwood’s first W hotel in Singapore. The property, which needs to recruit more than 200 employees, is scheduled to open in August. It has invited candidates to what it calls Night Casting events in Singapore’s Fort Canning Park. It is hoped that their personalities will emerge during a series of casting sessions and interviews led by a panel of judges.
“The W brand is all about dynamism and innovation,” General Manager Stephane Fabregoul said. “We’re searching for individuals with a unique and outgoing personality that will complement the exuberance of the brand and cultivate a bold, sparkling environment for W Singapore.”
[pictured: The Residences at W Singapore Sentosa Cove]


Check Also

(DK) Short term contract A330 First Officers – Air Greenland

Air Greenland is hiring A330 First Officers.  Minimum requirements:  EASA FCL- Pilot License ATPL or ...

Paris, France, Spain, flights, cancel, strike, rail, train, March, unions, travel

Strikes hit travel to, in and above France

Air and rail services are being disrupted by a series of planned walkouts, and flights to Spain and other countries are affected too.

CPH, copenhagen, Greenland, airport, strike, ATC, air traffic control, union, weather, Denmark

Strike may hit air travel in Denmark

If agreement can’t be reached, flights may not be able to land in Denmark or in Danish territories.

(DK) Creative Project Manager – Events and Meetings

Each year Egencia helps thousands of companies in over 60 markets better lead their travel ...

Avinor, environment, biofuel, electric, aviation, planes, aircraft, future, forests, Norway, conference, Oslo, Bergen, airports, supply, hybrid

Norway spotlights biofuels and electric planes

A conference in Oslo today brings together expertise to ponder problems and solutions.

Thailand, slowdown, tourism, travel, trends, Europe, Asia, overtourism, crowds, marketing, DMC, tour operators, travel agencies, opinion

Thailand sees “slowdown” in Europe bookings

There appears to be fatigue in the European market for Thailand, while other destinations are benefiting.