Marriott invests heavily in lifestyle and luxury

CEO: “Luxury and lifestyle category is stronger than ever”

Marriott International has announced plans to drive its brands forward, with plans to add more than 200 “luxury and lifestyle hotel projects over the next several years”. The plans reflect over $15 billion of investment by its owners and franchisees.

“The luxury and lifestyle category is stronger than ever and we see demand continuing to rise worldwide,” said Arne Sorenson, president and chief executive. “Next-generation travellers are poised to comprise more than 60% of our business over the next four years and already represent a broad spectrum of diverse cultures and lifestyles that view travel as an important way to enrich their lives. Our approach to the luxury and lifestyle segment embraces this trend and is shaping our development strategy.”

The company’s current luxury and lifestyle portfolio totals 449 hotels across eight brands and includes the Ritz-Carlton and JW Marriott Hotels and Resorts, as well as newer brands such as Edition, Autograph Collection and AC Hotels by Marriott.

New brands are also being introduced, including Moxy Hotels, which is expected to debut in Europe this September at Milan’s Malpensa Airport in Italy. As previously reported, Moxy Hotels are also set to open in Oslo, Munich, Berlin, Frankfurt, London and Aberdeen. The brand could reach 150 hotels within the next 10 years.

TTG Digital

[pictured: Marriott MoxyHotels living room; courtesy Marriott International]
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