Marriott to debut in Reykjavik with new brand

Marriott: Iceland to be one of world’s most popular destinations
Already open in New York, London, Miami and Istanbul, Reykjavik will also soon get its first lifestyle-focused EDITION hotel in 2018.
The new brand performs a “delicate balancing act” between “not only great design and true innovation but also great personal, friendly, modern service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings ‘all under one roof’,” Marriott International explained in a press release.
The hotel giant will open the hotel together with Boston-based property developer Ian Schrager and Carpenter & Company. The Reykjavik EDITION will be Marriott’s first hotel in Iceland in 2018. Marriott will manage the hotel under a long-term agreement.
“EDITION, the first true luxury-lifestyle brand, combines the personal, intimate, individualized and unique hotel experience that Ian Schrager is known for, with the global reach, operational expertise and scale of Marriott International,” the hotel company said.
The 250-room hotel will be located on downtown Reykjavik’s harbour waterfront, immediately adjacent to Harpa, the city’s concert and conference hall.
Speaking at the signing ceremony in Reykjavik, Sandeep Walia, area vice president for Marriott International in Europe, remarked, “Iceland is emerging as one of the most popular tourism destinations in the world for global travellers and we couldn’t be more excited to introduce our EDITION brand to this vibrant country.”
Other future hotels with the brand are planned for Abu Dhabi (2016), Sanya, China (2016), Bangkok (2016), Times Square (2018), West Hollywood (2018), Wuhan (2019), and Bali (2019).
TTG Nordic