The planned openings come under Marriott’s portfolio of eight luxury brands as the company aims to “redefine the high-end travel landscape”.
As IHG and Best Western reveal fresh forays into the luxury segment, Marriott International has announced it is planning to open more than 30 luxury properties in 2019, to “redefine the high-end travel landscape”.
Furthering the company’s “global perspective on luxury travel”, the new hotels will come under its ensemble of eight luxury brands – The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, W, The Luxury Collection, Edition, JW Marriott and Bulgari.
Marriott says it has more than 200 luxury properties in the development pipeline, representing 20 new countries for the company’s luxury portfolio from Sri Lanka to Bermuda and Morocco to Kenya.
“Our eight unique luxury brands provide distinct experiences that appeal to different types of luxury travellers, no matter if your priority is residing at the best address in town, completely immersing yourself in your destination, or prioritising your wellbeing,” said Tina Edmundson, Marriott’s global brand officer and luxury portfolio leader.
“We are focused on elevating travel with highly contextualised, nuanced brand experiences that signal the future of luxury by allowing our guests to indulge their passions while sparking personal growth.”
A global luxury study conducted in partnership with the creative agency Team One revealed that today’s luxury travellers travel not just to discover the world but also to discover something about themselves.
“When it comes to experiences, people today are seeking more meaning and personal significance rather than just the opportunity to indulge,” Edmundson continued.
“Travellers have become active participants in the trips they are taking – they are more engaged and vested than ever before.”
Taking just one of the eight brands, The Ritz-Carlton has six openings over the next 12 months, pushing the number of them to over 100. It returns to Australia and China, for example, with The Ritz-Carlton, Perth and The Ritz-Carlton, Xi’an.
The Ritz-Carlton Rabat, Dar es Salam will be “showcasing the beauty of the Moroccan landscape and culture”, while a new Ritz-Carlton in Mexico City promises to be “an oasis” in the capital.
The brand also expects to see the completion of a major renovation of The Ritz-Carlton New York, Central Park – and to continue to work towards the inaugural voyage of The Ritz-Carlton Yacht Collection in February 2020.