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Marriott International

Marriott’s Moxy reaches further into Nordics

More than 40 hotels in Europe will be added to Marriott’s new Moxy brand over the next three years.

Marriott International has revealed big expansion plans in Europe for its “fun, vibrant and stylish” Moxy hotel brand, which launched in Milan in 2014. These plans include Scandinavia.

More than 40 European hotels will be added to its Moxy line over the next three years, with inventories growing in Scandinavia, Germany and the UK, while countries like France, the Netherlands and Poland will get multiple properties with the new brand.

Marriott says it has deals in place to add more than 50 hotels to Moxy, all of which are due to open by the end of 2020. A global pipeline of more than 90 in development will add to 20 currently in operation.

Marriott describes Moxy hotels as being “designed to give guests everything they want and nothing they don’t at an affordable price”. The brand “offers up a new way of travelling in which smaller is concentration, not reduction – where affordability is not a sacrifice of style, nor a loss of comfort”.

Scandinavia already has the Moxy Oslo X, which recently opened as the brand’s debut in the Nordic region. This will be followed by properties in Copenhagen and Stavanger.

Germany, UK and beyond
Germany has nine Moxy hotels already in operation. But that will more than double with another 16 set to open by the end of 2019 in cities like Düsseldorf, Frankfurt, Hamburg and Munich.

In the UK, following recent openings in London – the Moxy London Excel and Moxy London Stratford – a further five will open by the end of 2018, in places such as Edinburgh, Glasgow, Southampton and York.

Elsewhere in Europe, Moxy will be seen for the first time in Paris, Lille and Biot (France), Warsaw, Poznan, Katowice and Szczecin (Poland), The Hague and Amsterdam (the Netherlands), Bern and Lausanne (Switzerland), Lisbon, Dublin, Patra and Tbilisi.

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Moxy hotel marketing uses sexy texts

Moxy Hotels looks to future in Nordics, Germany

Oslo one of “key cities” for Marriott Moxy launch


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