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Photo: Matka Nordic Travel Fair

Matka starts to take bookings for workshop day

The annual workshop expects more than 250 buyers and 200 sellers to trade with providers representing destinations in various countries.

Held in conjunction with the Matka Nordic Travel Fair, staged in Helsinki and billed as the biggest fair for the travel trade in the Nordic countries, the Matka Workshop Day has, over the years, grown into a major international buying and selling event for travel services.

During the day, more than 250 buyers and almost 200 sellers trade with service providers representing destinations in various countries.

The Matka Workshop Day will be held as part of the Matka fair next year too, on January 15, 2020, at the Messukeskus expo centre in the Finnish capital, and bookings for the event are now being accepted.

The Matka Nordic Travel Fair itself will be held on January 16 to 19, with the workshop day kicking off the proceeding on the day before. Also being staged on this occasion is the Helsinki Caravan Fair, from January 17 to 19.

Intensive meetings
At the workshop, travel industry sellers and buyers gather together for a one-day event, which includes intensive meetings where participants can sell a significant part of their product for the coming year.

The day is especially important for the Finnish tourism industry, as many international buyers go to the event to explore the country’s tourism products and services, though the event also features service providers from elsewhere in the world.

“We have participated in the Matka Workshop Day programme for many years, and have, at the workshop, established good contacts with both Finnish and international companies”, says Michael Horn, managing director of the tour operator Le Voyageur in Madagascar.

“Time will tell what emerges from these contacts. We will continue to participate in the Matka Workshop Day programme in the future, as we see the event as a great opportunity to acquire new customers and also to maintain existing customer relationships.”

Maaret Manninen, a project manager for the Matka Workshop Day, adds: “The event enables participants to sell tourism products and services to businesses that reach consumers with buying power across northern Europe. During the week of the fair, participants will also have the opportunity to explore the Matka Nordic Travel Fair programme.”

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