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Meet in Reykjavík

Meet in Reykjavík boosts city’s MICE potential

The convention bureau signs a partnership agreement with universities in the Icelandic capital.

A deal has been signed between the convention bureau Meet in Reykjavík and Iceland’s three major universities to boost the number of international meetings and conferences being held in the country.

Meet in Reykjavík will assist staff at the University of Iceland, Reykjavík University and the Iceland University of the Arts in areas such as collecting information and winning contracts for international events that involve the universities.

The convention bureau has also agreed to hold presentations about the universities’ meeting and conference facilities for international events organisers.

Reykjavík Mayor Dagur B Eggertsson was also present at the signing of the agreement, emphasising its importance for the city.

Meet in Reykjavík’s managing director, Þorsteinn Örn Guðmundsson, says that the agreement is an important step in strengthening the city as an international conference destination.

“We have had good relations with the universities in recent years and are interested in expanding on our collaboration and making greater efforts to seek suitable projects for the destination and the university community here in Iceland.”

Which topics
Iceland has been focusing in particular on formulating policies on issues connected to equal rights, geothermal energy and the Arctic, themes that have already resulted in increased interest in holding meetings and conferences on these topics in Iceland.

[pictured: The rectors of the three universities, Jón Atli Benediktsson from the University of Iceland, Ari Kristinn Jónsson from Reykjavík University and Fríða Björk Ingvarsdóttir from the Iceland University of the Arts, with Þorsteinn Örn Gunnarsson, managing director of Meet in Reykjavík and Reykjavík Mayor Dagur B Eggertsson]

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