Meetings and incentives market grows onboard

Agents and cruise companies benefit from resurging corporate demand

Several factors are coming together to push up demand for MICE activities onboard cruise ships, something that both travel agents and cruise companies are benefiting from – meetings areas specially created on newer vessels, wifi access throughout the ships, inclusive fares and the fact that after several years of cost-cutting, companies are eager again for adventure.
Corporate events and employee-reward programs at sea are booming and cruise event specialist firms are seeing double the business they saw last year. “There are more people in the pipeline, more people signing contracts and more people looking for proposals,” comments one agent. A PhoCusWright study states that 6% to 8% of meetings planners intend to book an event on a cruise ship in 2011, representing a yearly increase of about 33%.
Travel Weekly
[pictured: Thomson Cruises’ ship Celebration]