MICE event sees shift of business to Asia

Host country Thailand ready to showcase destination with tours

Intensive buyer acquisition efforts for IT&CMA and CTW 2012 have attracted close to 800 applications from MICE buyers and corporate travel managers around the world, including new markets such as Finland, Austria, Croatia, Czech Republic, Egypt, Mexico and Tanzania. IT&CMA is the Asia-Pacific region’s leading international MICE show while CTW is a travel management conference and exhibition. Among the many interested buyers this year are American Express, HelmsBriscoe, HPN Global, MCI Group, MMCO World and Thomas Cook Business Incentives.
The 2012 event is aiming for a split of 55% Asia-based buyers and 45% international buyers – a shift in focus from last year’s 50/50 split, due to the volatility of the business environment in the UK and US. The hosting committee expects a possible reduction in the purchasing power of buyers from these countries, predicting that Asian buyers will be able to utilise IT&CMA’s three business days to realize business with shorter lead times.
TTG
[photo courtesy IT&CMA/CTW]

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