MICE on the table at ITB Berlin

ITB Berlin to outline “business travel success factors” in 2012

Rarely have changes in society, politics and the economy had such a dynamic impact on the world of business travel as today. How are they influencing travel management decisions? ITB Berlin has announced that this will be the main topic of its Business Travel Forum expert panel discussion in March, which it is branding “MICE Day”. Also to be discussed will be corporate size, where being big has long ceased to guarantee marketplace success, as evidenced by the example of numerous medium-sized companies catering to the business travel market which have found their market niche and enjoy a high reputation among their customers. There will also be a presentation by the Business Travel Committee of the German Travel Association (DRV) on travel management.
Special travel packages are available to business-travel and MICE industry buyers attending the ITB Business Travel Days.
[pictured: ITB Hospitality Day, ITB BERLIN 2011; courtesy ITB Berlin]


Check Also

Air France, strike, unions, vote, Easter, March, 2018, cancel, flights, travel

Air France passengers face two strikes

Turbulence ahead as unions vote to stage strikes on both of the upcoming Fridays.

Kebnekaise, mountain, rescue, police, search, missing, tourists, French, Sweden, Kiruna, Lapland, Sami

Tourists missing overnight on Swedish peak are found

Mountain rescue teams were searching overnight in freezing conditions and poor visibility.

Scandic Helsinki Airport, open, Helsinki, cell, meeting, jail, prison, Finland, MICE, forest, police, operations

Hold a meeting in a former airport jail cell

At the just-opened Scandic Helsinki Airport, the meeting rooms used to be cells for the airport police.

CVB, marketing, convention bureau, award, restaurants, hotels, marketing, mice, meetings, congress, conferences, Kadri Karu, Linnahall

Estonian CVB’s “relentless” lobbying praised

The bureau is awarded for bringing the dream of a huge new conference venue for Tallinn closer to reality.

vno, Vilnius airport, development, business centre, conference, meeting, Radisson, contract, hotel

Radisson to open next to Vilnius airport

Radisson Hotel Group signs a contract for its sixth hotel in Lithuania, expected to open in 2020.

global tourism, marketing, DMC, destination, travel, CVB

“Intelligent marketing” is key against overtourism

More people are travelling than ever before, and companies must be increasingly sensitive to local concerns.