MICE sector keeps booming in Malaysia

Malaysia aims to see number of business travellers raise to 8% of all arrivals by 2020

Steady improvements in the MICE segment over the last two years have been reported by the Malaysia Convention and Exhibition Bureau, and the growth is expected to continue. Contracts have been won for 16 events so far this year, the bureau says, with work continuing on 33 others. Last year, the bureau supported 28 convention bids worth US$146 million, following an 80% bidding success rate.
Malaysia is also reporting rapid growth in incoming business travel, up by 132% since 2003 despite the global recession. The plan is to push the number of inbound business travellers from 5% of total arrivals to 8% by 2020, providing bigger yields for the industry.
Travel Daily Asia
[pictured: Kuala Lumpur]


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