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Millennials feel more creative on business trips

Research by CWT, the B2B4E travel management platform, shows that six in ten travellers feel more productive when travelling on business.

A survey of more than 2,700 business travellers from Europe, the Americas and Asia Pacific who travelled for business four or more times in the last 12 months has been developed by the B2B4E travel management platform CWT, conducted by Artemis Strategy Group earlier this year.

According to the research, millennial travellers are more likely to say that they are more creative and productive when travelling for business.

Those in the Americas lead the way with 77% reporting feeling more creative and productive, followed closely by those in Asia Pacific at 75% feeling more creative and 73% more productive. European millennials rank third at 58% and 57%, respectively.

“We are proud to be in a business that helps bring out the best in people,” said Niklas Andreen, executive vice president and chief traveller experience officer at CWT.

“These findings are not a surprise. Travel energises people, fosters fresh thinking, creates connections – and nothing beats a face-to-face meeting.”

Faceoff
Overall, travellers from Asia Pacific are more likely to have increased creativity and productivity, reporting the former at 65% and the latter at 64%, compared to travellers from the Americas at 58% and 60% and Europe at 53% and 51%, respectively.

CWT’s research also shows that six in ten travellers are most productive when working face-to-face and collaborating with colleagues as opposed to working alone, which was evaluated at 30%, or remotely, which came in at 14%.

Asia Pacific travellers’ productivity benefits the most from working face-to-face: 61% versus 53% for travellers from the Americas and Europe.

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