Norway, overtourism, sustainable, government, funding, tourists, destinations, protect, nature, environment
Visit Norway

Millions paid to make Norway destinations sustainable

Projects that are claiming for support have experienced challenges from seeing high volumes of visitors.

Fourteen destinations in Norway are now receiving support from the National Tourist Trails grant scheme to improve conditions for visitors, Norway Today writes.

The Norwegian Environmental Directorate has allocated a total of NOK 10.5 million (€1.09 million) to travel destinations around the country, from Lysefjord in the south to Senja in the north.

The projects that succeed in obtaining support tend to be linked to tourist routes that have experienced challenges in recent years from receiving high numbers of visitors, in particular where a large proportion are international guests.

“Norway has wonderful natural areas that more and more foreign tourists are visiting. At the same time, it’s important that natural values are taken care of, and that the experience of magnificent nature is not impaired due to the large amount of visitors,” explains Ola Elvestuen of Venstre, the country’s climate and environment minister.

“So the government will ensure that the most used paths are not destroyed by wear and tear, hustle and bustle. We also want to improve the safety of the visitors, such as informing them better and through various emergency preparedness measures.”

The scheme does not provide support for operational tasks, and it demands that applicants contribute a minimum 50% stake in the measures, either in the form of funding or work effort. Receiving grants so far include travel companies and both town and county municipalities.

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