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Monaco hires new representation for Scandinavia

The principality’s tourism public relations will be handled by Schaffelhuber Communications.

Munich-based Schaffelhuber Communications says it will be handling public relations for Monaco tourism in the Nordic countries.

The brand positioning agency will act as a media office on behalf of the Monaco Government & Tourist Authority in Sweden, Denmark and Norway, working under the lead of Grifco Public Relations based in London.

“The Principality of Monaco is a must-see on the Côte d’Azur and we are proud to represent this glamourous destination on the Scandinavian market,” said the agency’s owner Anke Schaffelhuber.

“With Monaco’s vast number of museums, galleries, opera, casinos and the sophisticated culinary sides, we are sure to create wonderful stories in the future together.”

Green and glamourous
This year, Monaco is launching the campaign Green is the New Glam, which it hopes will close the gap between luxury and sustainability.

Through this initiative, the independent city-state will launch what it calls “a variety of experiences on the Mediterranean coast that are green and glamourous at the same time”.

With its conference and congress centre the Grimaldi Forum, the principality also offers “vast possibilities for agencies in the field of MICE business, event planners and conference organisations”.

From Stockholm, Copenhagen and Oslo, direct flights to the nearby airport in Nice are available with Norwegian and SAS.

Schaffelhuber Communications, a tourism PR agency with a focus on sustainable and luxury clients, says it will “continuously liaise with key stakeholders” to increase the destination’s visibility within Sweden, Denmark and Norway.

Besides Monaco, Schaffelhuber also represents Silversea Cruises, Wilderness Safaris and the upscale vegetarian and vegan TIAN restaurants on the Scandinavian market. The responsible manager for Monaco is Claudia Bendl.

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