More Swedes heading to Lapland

Visitors go out on the tundra or trek across the peaks
The mountains of Lapland are increasing in popularity as Swedes’ first choice for winter breaks, a new survey has revealed, including a national park with Sweden’s “oldest and slowest lift”.
The remote peaks are becoming a major attraction in domestic tourism at a time when outdoor activities are becoming more and more popular.
The Abisko, Kebnekaise and Karek national parks, which are all in Lapland, are top choice for 21% of Swedes going on winter holidays, the survey by social research firm Sifo, commissioned by SBAB Bank.
However, Åre in West Jämtland and Sälen in Dalarna continue to top the list of the most popular mountain destinations.
“Abisko has Sweden’s oldest and slowest lift, which takes skiers up our home mountain Nuolja. It is known as the country’s best and most accessible off-piste,” enthused Jenny Engström, press officer at the Swedish Tourist Association.
“Kebnekaise and Sarek get a lot of visitors who want to go out on the tundra or trek on Sweden’s highest peaks using climbing skins and skis.”
While stressing that the three Lapland destinations are more meditative than popular ski resorts, she added: “We are generally seeing a trend of people wanting to learn and try out new activities on their holidays.”
TT / The Local


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