Mystery travel: a new travel trend

Agents and hotels organise auctions for luxury stays starting at US$1

Mystery travel is quickly gaining popularity in North America, according to EuroMonitor International’s Global Trends Report. The idea is that the consumer buys a travel package, usually at discount prices, before being told about the hotel and destination, although often a general geographical location is revealed beforehand. Travel agencies and hotels are cashing in on the trend.
For example, one company starts its mystery auctions for luxury stays at US$1. Holidays already won include what would normally be a US$500 stay for two people over three nights at a luxury hotel in San Miguel de Allende, Mexico, and a similarly priced three-night stay for two in Follina, Italy.
It’s a good way to sell extra inventory. But the guests are hardly likely to become regular or favoured clients.
[pictured: Hotel Maritim Varadero Beach Resort, Spain]


Check Also

Malaysia Airlines, Russia, MH17, accuse, law, court, process, investigation, Netherlands, Dutch, Australia, Ukraine, shot down, missile, brigade

MH17 tragedy: Russia formally accused

The international team investigating the downing of a Malaysia Airlines aircraft over Ukraine accuses Russia of responsibility.

GDS, Capa summit, meeting, Dublin, airlines, Ryanair, technology, disrupt, future

Will new tech disrupt traditional GDSs?

Both sides of the argument could be heard at the recent CAPA Airline CEO Summit in Dublin, with Travelport expressing the views of the GDSs.

Wizz Air, outlook, Ryanair, 2019, low-cost, airline, finance, profit, costs, A321, aircraft, type, Airbus, fleet, oil price, fuel, staff, unit costs

Wizz Air outlook “very positive”, unlike Ryanair

An increasingly high-cost environment is provoking differing views from Europe’s low-cost carriers about the coming year.

drone, terrorism, chance, aircraft, plane, attack, Isis, fighters, Europe, warning, IHS, Janes

Terrorists could use drones to attack planes

Drone incidents can occur anywhere up to 4,000 metres, and an expert warns that a deliberate attack is increasingly likely.

World Animal Protection, travel, Bali, Lombok, Indonesia, wild animals, captive, selfie, cruel, attractions, tourism, orangutans, elephants, tigers, dolphins, civet

Animal protection body exposes “Bali horror”

World Animal Protection says that wildlife tourist attractions in Bali and Lombok are “living hell for animals”.

Vietnam, tourism, overtourism, hotels, supply, oversupply, development, sustainable, Halong Bay, Danang, Phu Quoc

Hotel investors warn Vietnam about “crazy” growth

With a 43% rise in room keys, there are fears for the future in places like Halong Bay, Danang and Phu Quoc.