Name of Oman’s first budget carrier chosen via Twitter

Name is result of nationwide poll conducted on Twitter
Muscat National Development and Investment Company has revealed the name of Oman’s very first low-cost carrier: Salam Air. Derived from the Arabic greeting, the name is the result of a nationwide public poll conducted on Twitter and the investment company’s corporate website.
“From the get-go, we were adamant about involving the general public in the process,” noted the company’s CEO, Eng. Khalid bin Hilal Al Yahmadi.
Following an overwhelming response on Twitter, eight names were shortlisted and a public survey was conducted, receiving almost 3,000 responses.
“While we understand that this is an unconventional way of naming an airline, we believe that integrating new modes of communication and outreach is the way of the future,” Al Yahmadi continues.
“This is also a clear reflection of the way we do business. We are transparent and our approach is to be part and parcel of the community with all of our multi-industry projects.
“The beauty of the word Salam is that it is a homonym. It means safety, which is of fundamental importance in the aviation industry, but also peace, which characterises the quintessence of Oman as a progressive nation under the visionary leadership of His Majesty Sultan Qaboos bin Said.”
With air traffic demand set to increase by 40% by 2019, Salam Air is expected to fuel economic growth by providing access to economic and efficient means of transport.

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