New airline to launch from Iceland

WOW Air to offer 130,000 seats in Airbus A320s in first year

A new, low-cost carrier is scheduled to connect Iceland with 12 destinations from June 2012 – Copenhagen, Alicante, Basel, Berlin, Cologne, Krakow, London, Lyon, Paris, Stuttgart, Warsaw and Zurich. The new airline, WOW Air, will provide a total of 130,000 seats in a small fleet of Airbus A320s in the first year. The carrier estimates that 70% of its passengers will be tourists visiting Iceland, and it emphasises that it wants to increase the number of visitors rather than fight with other airlines over the existing market share.
“We’ve monitored the tourism industry for some years and believe it offers an interesting and fun opportunity,” said WOW Air’s majority owner and CEO, Skuli Mogensen, who has previously headed companies in the finance, software and data centre sectors.