New attractions drive New Zealand growth

New outdoor adventures presented at Trenz trade show
Delegates at this year’s Trenz show, New Zealand’s biggest annual business-to-business travel trade event, were presented with new products aimed at driving visitor growth outside the country’s traditional tourism centres.
Regions in the spotlight included Northland, an area north of Auckland where new routes such as the Ancient Kauri Trail Byway aim to breathe new life and tourism dollars into local towns, and Taranaki, which the publisher Lonely Planet named as its number two global region to visit in 2017.
Just 2% of Taranaki’s visitors are from overseas, Venture Taranaki marketing executive Gemma Leathem told TTG, but operators such as Forgotten World Adventures are helping change this.
Operators aiming to make the most of the night sky in remote locations include Earth and Sky, whose Mountain Top Stargazing experiences near Lake Tekapo, an area famed for its dark skies and observatories.
Another is Waimarino Glow Worm Kayaking, based in the Bay of Plenty, which has seen demand for its Evening Glow Worm Experiences increase by 40% year-on-year.
Meanwhile, operator Purepod has plans to increase its portfolio of high-end eco-cabins, which incorporate glass walls, floors and ceilings, from four to more than 30.
Examples of new cycling trails being offered included the Timber Trail and the Old Ghost Road, while many regions are promoting short walks as an alternative to the country’s range of multi-day Great Walks.
Trenz 2018 will take place at The Edgar Centre in Dunedin, from May 7 to 10 next year.
TTG Digital