New bedbank management at Hotelbeds

Hotelbeds, management, appoint, structure, male, bedbank, business, Tourico, GTA


New structure follows integration of Tourico Holidays and GTA

Hotelbeds Group has unveiled the new departmental structure of its bedbank business following the integration of Tourico Holidays and GTA into the group, TTG Asia reports.

Following a strategic review, Hotelbeds has created a new departmental structure, with different functions headed by existing (all-male) senior management from all three companies as well as external hire.

Asi Ginio, most recently CEO of Tourico Holidays, is now director of commercial strategy and strategic partnerships. Alex Brändle, formerly SVP for business transformation at GTA, becomes director for global business services.

Peter Mansour, appointed as director foor product management, has worked in senior roles at companies such as Microsoft and eBay, while Alistair Roger, director for retail travel agencies, recently joined GTA from Laterooms, where he was chief commercial officer.

Sam Turner, previously director of sales at Hotelbeds, is now director for wholesale and sourcing. Gareth Matthews will continue as director for marketing and communications, his scope now also including the Tourico Holidays and GTA brands as well as sponsorship partnerships.

10,000 new hotels
All will report directly to Carlos Muñoz, managing director of Hotelbeds Group’s Bedbank. They will also be members of its executive committee.

“In just over three months the integration has progressed significantly,” Muñoz commented. “Cross-selling is already underway across the various businesses and already we’re recruiting an additional 200 roles in the contracting and yield teams – who will fulfil our objective of directly contracting 10,000 new hotels over the coming three years.”

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