Global Business Travel Association reflects global reach with range of new services
In an effort to meet, it says, the growing demands and increasing globalisation of business travel, the US-based National Business Travel Association has announced the launch of its new name, the Global Business Travel Association (GBTA).
In conjunction with the launch, the organisation is enhancing its member value proposition through a broader global focus. New member features and benefits have been refined and expanded so it is better aligned with members’ professional needs.
A few of the planned changes include educational events, many of which will be complimentary for members; free worldwide registration for members to all webinars; access to improved industry research and resources, including global benchmarking tools; and enhanced online collaboration and information sharing.
The newly defined association will soon be offering advanced networking, giving members the ability to find the expert they need on any topic, in any global region, and collaborate with them.
This will be coupled with a new website that will allow members to find resources more easily and enable greater collaboration.
GBTA will also continue to have a strong voice in industry advocacy, reflecting the increasingly global nature of the changes happening in the business travel industry.
The 5,000-plus members of the Global Business Travel Association collectively manage over $340 billion of global business travel and meetings expenditures annually. The body provides its network of 17,000 business and government travel and meetings managers, as well as travel service providers, with networking events, news, education an professional development, research and advocacy.
The association conducted a global membership survey last year to get a clear understanding of member needs and expectations. An expanded global network is the result.
[pictured: Qantas’ “Next Generation Check-in”, part of the airline’s “development of the airport terminals of the future”]