Travellers in western Sweden will be able to fly direct to south-eastern France, with its business, food, wine and ski attractions.
Starting on March 4, travellers in western Sweden will be able to fly direct between Gothenburg and Lyon in south-eastern France.
The Swedish carrier BRA will offer departures from Göteborg Landvetter on Mondays and Thursdays in both directions, with a flying time of two hours and 30 minutes. Characteristically, BRA will also give passengers the option of choosing bio jet fuel when they book their flight.
It will be the only airline flying the route to the Rhône-Alpes region, France’s biggest industrial region where there is a significant Swedish presence.
Exchanges between the two regions are especially important for the auto industry in western Sweden, which will now benefit from the new route, says Charlotte Ljunggren, the outgoing airport director at Göteborg Landvetter.
“Lyon is a strong urban region in France and has many similarities with Gothenburg, in terms of its size and the sizeable presence of the auto industry,” she says.
“The route is important for business and trade in the Gothenburg region and makes life easier for business travellers. It will also be easier for leisure travellers to get to a city close to the Alps that is interesting culturally and gastronomically.”
Food, wine, ski
Lyon also offers easy access to some of the most popular ski resorts in the Alps such as Les Deux Alps, Val Morel and La Grave. And the gastronomic capital of France is located in the Rhône Valley, adjacent to the wine regions of Beaujolais and Burgundy.
“People can travel easily by bike or rental car to get the wine regions and vineyards around Lyon or to hiking trails and ski runs in the Alps,” says Jim Hofverberg, communications manager at BRA.
“Lyon is located right where the Rhône and Saône rivers meet, and the city is a well-known mecca for people who appreciate French cuisine.”
Gothenburg-Lyon will be operated using the Swedish carrier’s own Avro RJ jet aircraft, with seating for 100 passengers.
BRA currently offers 29 routes, of which 26 are domestic, and of these, 15 serve Stockholm Bromma Airport. BRA gives passengers the option of purchasing bio jet fuel partially for their flight in order, it says, to ensure that their air travel is as environmentally friendly as possible.