New hotel to revitalise part of Stockholm

Expect design, art, natural food and people getting connected
A new hotel will soon open its doors in Stockholm, aiming to revitalise a declining part of the city centre with design, art, natural food and a couple of hundred guestrooms.
Hobo, due to open on March 23, is “uniting the hyper-urban brutalism of Brunkebergstorg with a feeling of freedom and easiness, like travelling throughout continents in a vintage VW camper and preparing food at a campfire,” the owners explain.
An award-winning Berlin-based designer, Werner Aisslinger, has created the look and feel of a hotel for guests who “love the adventure of travelling, experiencing pure materials, nature, community, music and good talks.”
With 201 rooms, a restaurant with a green and local image, a café, two bars, a stage and a pop-up area, Hobo is projected to be “an open-minded place where selected artworks meet natural food and unique installations, […] an ever-changing pop-up area”.
As such it aims to become a friendly house for all international guests and Stockholm locals.
“Hobo will offer apart from trendy design an experience level that makes the guest entering a new challenging, exciting, unknown and inspiring world. All guests want to be connected – to the hotel and even more to other guests or locals,” say the owners.
Hobo is part of Urban Escape Stockholm, a new city space emerging between Hamngatan, Regeringsgatan and Brunkebergstorg with a mission to inspire five buildings and four streets of offices, hotels, retail, restaurants, venues and services. Hobo itself is operated by Nordic Hotels & Resorts.
TTG Nordic


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