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New Hurtigruten ships to compete with luxury cruises

Roald Amundsen, the world’s first hybrid cruise ship, is scheduled to begin its first sailings this year.

Daniel Skjeldam, chief executive of the Norwegian expedition cruise and ferry company Hurtigruten, thinks the line’s latest ships will attract a new customer base and “draw guests away from luxury cruise lines”, TTG reports.

“I think we’ll appeal to customers looking for a premium to upper-premium experience, and I can see us drawing some guests away from the luxury cruise lines,” he says.

Roald Amundsen, the world’s first hybrid cruise ship, is scheduled to begin its first sailings this year and Skjeldam promises that it will “change the face of the global cruise industry”.

Hurtigruten is committed to pushing the boundaries of sustainable cruising, he adds, and other cruise lines will soon have no option but to follow.

“Industry regulators are going to see the Roald Amundsen and realise new levels of sustainability in cruising are possible,” he says. “There’s going to be a huge change in the industry, and we want to lead the way.”

Hot tubs
Roald Amundsen is the first of three hybrid cruise ships to be unveiled by Hurtigruten. In addition to Rolls-Royce engines, the vessels are fitted with a battery that will cut fuel consumption and CO2 emissions by up to 20%.

The ship’s interior design also marks a change for the line, aimed at attracting the premium market. Each of the ship’s 265 cabins is outward-facing and half feature balconies.

There are six classes of suites on board, and six of the corner suites include private hot tubs.

There is also an outdoor infinity pool, two communal hot tubs and couples’ loungers. A new fine-dining restaurant has been added called the Lindstrom, which is included in the price for suite guests but costs extra for those in staterooms.

“The Roald Amundsen is going to attract a new customer base as well as appeal to existing guests,” says Skjeldam. “I think we’ll appeal to customers looking for a premium to upper-premium experience, and I can see us drawing some guests away from the luxury cruise lines.”

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