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photo: TripAdvisor

New-look TripAdvisor to become personalised

The travel review site is undergoing a major refresh to launch later this year, where members can do far more than they can now.

The global travel review and booking site TripAdvisor is getting a refresh, with the aim of becoming more “social” when it launches a new site and mobile experience later this year.

The new-look site will allow members to post photos and videos and get travel recommendations and inspiration from friends, brands and travel experts who they trust and follow.

TripAdvisor says that over 500 launch partners have signed up for the new site, including National Geographic, the Travel Channel, Business Insider, GoPro, PopSugar, Daniel Food Diary, Have Halal Will Travel, Denise Keller and Melissa C Koh.

The new TripAdvisor is expanding its community beyond travellers to include brands, publishers and “social media influencers”, where users can follow and connect with individuals or content creators who share information that is relevant to their interests.

Members will be able to create and view new forms of content such as photos, videos and articles. They can also create ‘Trips’, which can be in-depth travel guides, itineraries or wish lists of things to do, and which can either be private or shared.

Travel feed
A “travel feed”, meanwhile, will let members discover relevant information faster when planning travel. Assisted throughout the travel planning process, members can draw advice and inspiration from their friends or trusted experts.

When a member logs into the new app or site, their homepage will change into a personalised feed of information, and when searching a particular destination the feed narrows the scope of the data displayed to that geographical location.

“The new TripAdvisor is the one travel site that brings together social-assistive tools, amazing content and our existing booking capabilities to merge the joy of planning and discovery together into a single experience,” said Stephen Kaufer, chief executive and co-founder of TripAdvisor.

“We are assisting our members at each step of their journey as we become a more personalised, inspirational and useful TripAdvisor.”

Speaking on behalf of National Geographic, Chris Thorman, its vice president for community products and growth, added: “National Geographic wants to reach our customers wherever it is they are consuming content. We want to be available on all platforms allowing people to engage with our brand and content wherever and whenever they choose.”

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