New MSC ships “iPhone of cruise industry”

MSC Cruises points to ships technological advances

A €2.1 billion deal has been signed by MSC Cruises to build two new ships with the option of a third. Speaking to TTG Digital, the company’s executive director for UK, Ireland and Australia, Giles Hawke, said the ships will feature a number of innovations.

These will include wind deflectors to stop customers from being troubled by strong winds while the ship is cruising. A promenade deck around the ship, almost at sea level, will further improve the quality of the cruise, Hawke said. And the fact the ships are 323 metres long and 41 metres wide will allow them to visit smaller ports.

With 2,070 cabins spread over 43,500 square metres of public space the ships will have space for 5,300 passengers.

“It’s substantially different to what anyone else has got. [MSC CEO] Pier Francesco [Vago] has talked about creating the iPhone of the cruise industry, this is it,” Hawke said. “It’s all based around an outdoor living experience called Project Seaside. [The promenade deck] is almost at sea level and there will be outdoor shopping and bars.

“We’re working on creating the right wind deflectors so [customers] can sit outside while the ship is moving. It puts us up there as a substantial major player against any other cruise line in the world.”

The ships are being built in the Italian Fincantieri dock, to be launched in November 2017 and May 2018.

TTG Digital

[image courtesy MSC Cruises]