New base at Gatwick to help it to fight long-haul competition
Norwegian announced today that it will establish a new base of operations at London’s Gatwick Airport in spring 2013. It will also open a new base of operations at Alicante, Spain. From London, the lowcost airline will offer flights to the Nordic region and several Mediterranean destinations. Norwegian explains that the new base in the UK will enable it to better meet the “head-on competition” from Asian and European carriers in the long-haul market.
Norwegian already has more than 100 weekly departures between the Nordic region and London, and the UK capital is the carrier’s most popular destination outside its home market. The airline says it sees “major passenger potential in London and the surrounding areas”. It will start its operations at London Gatwick with three Boeing 737-800s and increase to four aircraft by the end of the year. Pilots and cabin crew will be recruited locally.
The Alicante base, meanwhile, will – in addition to already established bases at Malaga and Las Palmas – serve an important part of Norwegian’s Spanish traffic. Norwegian currently has bases of operations in Norway, Sweden, Denmark, Finland and Spain. As previously reported, the company recently launched a new subsidiary for long-haul flights and a new base for these is being established in Bangkok.
[pictured: Boeing 737 MAX8 in Norwegian livery; courtesy Norwegian]