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The new SAS Daylight Booster Zone (photo: SAS)

New SAS “customer experiences” in Copenhagen

The airline’s lounges have been refreshed, complete with a “daylight booster” among many other things.

Passengers travelling with SAS via Copenhagen will find both upgraded lounges with “innovative” technology features and new service products, the airline reveals.

Passengers can beat the effects of jet lag and winter depression with light therapy, have a barista-brewed coffee or try out some new technology before they leave.

SAS is investing “an amount in the double-digit million range” to “improve the travel experience” for passengers traveling to and from Copenhagen, including an upgrade of the SAS lounges, a new SAS Service Point and a redesign for SAS Fast Track.

“We’ve made a large investment that takes our services at Copenhagen Airport to a new level,” claims Lars Sandahl Sørensen, the airline’s group director.

“SAS passengers can now enjoy a modern and innovative service that is among the best in the industry and spend their time at the airport doing exactly what they want and find useful, whether travelling for business or pleasure.”

The SAS lounges have been refurbished with new “classical Scandinavian furnishings” and a design that is optimised for increasing numbers of visitors. The SAS Business Lounge has been given more seats and upgraded toilets and washing facilities, but the furnishings also ensure that the spaces feel larger and more airy, SAS says.

Daylight booster zone
Passengers in the new SAS Gold Lounge can now get a barista-brewed coffee and beat the effects of jet lag using light therapy in a Daylight Booster Zone. In the SAS Lounge, passengers can “try out and explore upcoming technology and digital products” in a new innovation hub hosted by Panasonic.

There is also an updated range of wines in the lounges and anyone in a hurry can use an On the Go food bar. The Kids Room in the SAS Lounge has been renovated too.

A new SAS Service Point has opened in Terminal 3 where check-in and a bag drop are located. The desk will provide computers for booking tickets, charging points for mobiles and tablets and personal service if problems arise with a customer’s journey.

And SAS Fast Track, also in Terminal 3, has been given a visual refresh and interior in line with the airline’s “updated design concept, which is characterised by subdued colour tones and long-lasting materials such as leather, metal and wood”, the airline says.

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