New SAS food concept to debut

Premiere for New Nordic by SAS scheduled for May 28
SAS says it is launching New Nordic by SAS, a food concept whose food philosophy is where local, seasonal ingredients are key, on May 28 on all domestic, Scandinavian and European flights.
With a “focus on function, quality, taste and design”, all SAS passengers will now be offered a selection of “taste experiences based on fresh, local ingredients and pure flavours in new pared-down packaging designed for life onboard”.
The airline says it developed the new food and drink concept as part of a major update in consultation with frequent flyers and cabin crew.
The new design is inspired by takeaway culture, with lunch and dinner prepacked in a cube that makes the contents easy to eat while passengers work, read or watch a movie.
The menu includes Norwegian fjord salmon, Swedish lamb and Danish veal plus locally grown vegetables from Skags Gård farm, Gotland. Accompaniments like filled muffins will be served along with meals. Food and drinks are included in the ticket price, SAS says.
“We are on the constant look out for local producers that we can build a close relationship with and develop our menus together to ensure we serve ingredients that are in season, whether this be stone-baked bread from II Fornaio, asparagus grown at Stenhuse Gård Farm, handmade chocolates from Hedh Escalante or potatoes from Tollby Gård Farm,” said Peter Lawrance, the airline’s head chef and menu planner.
TTG Nordic


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