New-tech trend at luxury hotel brand

Brand of hotels and resorts gets 167% rise in iPad visits

Small Luxury Hotels of the World has reported its “best year ever” after 21 years in business. The brand of upmarket boutique hotels and resorts saw a 10% increase in room nights in 2012 and a 9% rise in revenue to $119 million. The brand also added 56,000 members to its loyalty club, a 46% growth compared to 2011.
Last year, 63 new hotels took on the Small Luxury Hotels of the World name in 2012, making a total of 529 properties. “Some of these new hotels are in key areas such as Hawaii, Israel, the Galapagos, Japan, China and Nicaragua,” the brand’s representatives said in a statement.
Small Luxury Hotels of the World reported a 19% year-on-year increase in visits to its website and a 26% rise in reservations through the site. iPad visits, totalling close to 500,000 improved by 167% in 2012 and iPhone visits increased by 132% showing the growing trend towards new technology.
[photo courtesy Small Luxury Hotels of the World]