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New trends spotlighted for meetings and events

Five trends are expected to ‘disrupt’ the business events industry over the coming five years, a study finds.

Biodegradable meeting spaces, artificial intelligence and serendipity will all be extremely significant to the meetings and business events of the future, according to a new study supported by Marriott International and the PCMA educational foundation.

Five trends are expected to ‘disrupt’ the business events industry over the coming five years, the Future of Meetings & Events study finds, as presented during the recent 2019 PCMA Convening Leaders ‘Disrupt + Deliver’ event held in Pittsburgh, Pennsylvania.

The five trends include: emotional intelligence (how to design events with the end user in mind), orchestrated serendipity (engineering unexpected but meaningful moments), multi-modal design (creating adaptive spaces, like those that are biodegradable or 3d-printed), bigger than oneself (think social impact, sustainability and meaningful) and a clear sense of place (leveraging the surroundings where business events are held).

Ahead of the curve
“We want to help our audience stay ahead of the curve and embrace the disruptors that will shape the business events industry,” said Sherrif Karamat, president and chief executive of PCMA, about the full report which can be downloaded here.

“PCMA’s vision is to drive global economic and social progress through business events. Supporting valuable research like this project is paramount to our organisation’s ability to help professionals within and outside our industry better harness and understand the power business events have around the world.

Marriott International’s senior vice president for global sales, Tammy Routh, opined: “The meetings and events industry’s future is being shaped by so many factors — from people’s desire to be part of a broader community to their expectations when they travel. This study brings a real-world and provocative lens to where planners, attendees and suppliers will be heading in the years to come.”

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